Advertising directories provide people with the ability to promote their business and/or product. They are also important to consumers who use them to locate what they are searching for.
What is Directory Advertising?
In short, it is advertising that appears in a specific directory. A popular example of directory advertising can be seen looking at companies that place ads in the Online Yellow Pages directory. Yellow Pages carves out certain categories in their directory to provide an easy format for looking up many different service providers. This is a general directory. There are also companies that provide industry specific online directories. For instance, if you run a Law Office, you can seek out directories dedicated only to legal/law online services. Within these directories you would be placed in your appropriate category, so when the directory is searched by consumers they will find you as their target
Benefits to Directory Advertising:
Directory Advertising provides you with all of these benefits:
- The ability to be found when someone makes a targeted search
- Allows you to target types of customers rather than trying to blanket advertise
- Enables you to be seen in your target industry
- Enables you to retain more control over your results
- read more ….. https://www.imsmb.com/marketing-educational-series/directory-advertising/